APEX Foundation

English for Marketing and Sales

A course of English for Marketing and Sales in New York

English for Marketing

Duration: 1 week
Season: n/a
Program Start: See “Key Points” below
Program Fee: $810
Age: 18+
Student Status: not required
Participants from: All countries
When to apply: Min 8 weeks before intended start
Paid: n/a


Courses of English for Specific Purposes are designed to help you remain competitive in your field. The maximum of just 5 students per class makes this a top-notch course, and assures uninterrupted interaction between the teacher and all students.

In this specialized course, you will learn not only terminology for communicating marketing concepts effectively, but also fundamentals of American sales negotiation techniques! You will go beyond mere language course and will learn to present and communicate your ideas to your audience. The course includes practicing marketing communication with your colleagues in an encouraging environment helping you to cement your newly acquired knowledge as well as exchange ideas with your international counterparts.

Professional clients may take this course as stand-alone, or can start any Monday in an intermediate or upper-intermediate course and add this week-long specialized course to it.

  • Available in New York City
  • Max 5 students in class!
  • 2012 Start Dates: April 23, May 14, July 23, August 13, September 24.
  • Lessons per Week: 15 hours per week, 3 hours per day, Monday through Friday
  • Entry Requirements: High-intermediate to advanced level of English
  • This course does not require the F1 Student Visa

NOTE FOR WORK & TRAVEL USA PARTICIPANTS:  If  you are a Work and Travel USA participant, especially one nearing the end of your school, you might want to consider taking a course like this, if it fits your field of study. You are already in the USA, so don’t have to fly anywhere. You are probably going to spend a few days in New York anyway, so why not add the course. You can work in the USA, so you have the money. And when you start hunting for your dream job after school, you will have something in your CV that other candidates won’t!

How it works

How the program works
from application to arrival

The procedure

Ask us for the application form, fill it out and send it to us together with the Application Processing Fee. After you are accepted for the program and paid the rest of the fees, you receive Confirmation of Acceptance. If you booked one, the accommodation department will also start arranging your accommodation. If you wish for a taxi to wait for you at the airport, you must supply your arrival details at least 2 weeks prior to your arrival. It is ideal to schedule your arrival for Saturday or Sunday around the noon time or before. That way, even if your flight is delayed, which happens quite often, you reduce the likelihood of arriving late at night. Your course will start on Monday morning at 8:15am.


The F1 Student Visa is only required for courses over 16 hours per week. This means that you do not need the F1 visa to take this course. It also means that if you are already in the USA on a different non-immigrant visa, you can take this course during your visit. Obviously, if you are from one of the countries whose citizens don’t need a visa to visit the USA, you also don’t need any visa to take this course.

where you can go

The English for Law course is currently available only in New York City, NY. You can not select Miami, FL.

New York

New York, also called the “Big Apple”, doesn’t need to be introduced. Landmarks such as the Statue of Liberty, Wall Street, United Nations, Empire State Building, and Times Square are world renown. As are theaters on Broadway, Central Park, museums, restaurants, fashion and shopping districts that are the target of th school-organized excursions. Unlike many other American cities, New York is a walking city with an extensive network of public transportation to travel by subway, bus and a well-developed system of taxis. If you ever wanted to visit New York anyway, give yourself a treat and take you English course here in the “city that never sleeps”.

which one to choose

This program can offer you a wide range of accommodation from self-catering student residency to a full-board homestay with an American family. You are, of course, free to arrange your own accommodation.

Home Stay – the best for learning

Home Stay with a local family is the best choice for learning the language! You will be talking with the family members in the morning as you get up, during breakfast and then in the evening. This is not like talking in a class at school! In school, you can reply “I don’t know”. In human conversation, you have to somehow say what you mean. Staying with a family, you really practice your language skills, pick up new words and listen to the  correct accent.

Student Residence

They are available in New York YMCAs. Many students prefer to choose a residential option as this allows much more independence and evenings with young crowd.

Self-Arranged Accommodation

You are free to arrange your own accommodation. Maybe you have friends or relatives who live in New York or Miami with whom you can stay for free. Or perhaps you are applying as a group of friends and will rent a cheap apartment together.

how to choose one

All participants are required to prove they have sufficient insurance coverage before they are accepted for the program. You will either select the school-arranged insurance in your program application, or you will enclose a proof of your own insurance, including the coverage schedule – in English.

APEX Foundation is not involved in arranging the insurance in any way and can not offer any kind of support regarding insurance whatsoever.

Paid Work
alongside the course

Students of the English for Law course are not allowed to work in the USA! So if you’d like to work, you’d have to have a visa that allows you to work.

For example: University students can get the J1 Work & Travel visa, which allows them to work in the USA full-time during their summer vacations. In this scenario, you could work anywhere in the USA during your summer vacations and then take the course in New York before returning to your home country.

Key Points


  • 1 week


  • New York City, NY

Students per class:

  • Max. 5

Class duration:

  • 55 minutes

Class types:

  • 15 hrs/wk, Mo-Fri
  • Optional VIP one-on-one classes
  • Combinations of  normal classes with one-on-one class

Start dates:

  • April 23, May 14, July 23, August 13, September 24, 2012

School close dates:

  • All locations will be closed on the following 2012 holidays, for which there is no compensation for group instruction hours lost:
  • February 20, May 28, July 4, September 3, November 22-23, December 24-28
  • All locations will reopen on Monday, December 31, 2012 and will be closed Tuesday, January 1, 2013.

Required visas:

  • Any visa, including B2 tourist visa or just ESTA online travel authorization

When to apply:

  • At least 8 weeks prior to your desired course start, if you want the school to arrange your accommodation.

Paid work permission:

  • Students of language courses are NOT allowed to get paid work in the USA!
  • Work & Travel USA and Internship USA participants, see the “How it works” tab.


  • Home Stay with American families
  • Student residencies
  • Your own-sourced accommodation
  • See the “How it works” tab for more details
  • See the “Prices” tab for the costs


  • You must be insured to participate
  • Buy the school-arranged insurance
  • Or enclose a proof of your own, in English
  • Find more details on the “How it works” tab
  • APEX Foundation can not offer support with insurance


Age: Min 18
Student status: none required
Experience: n/a
Required languages: English
Required level: High-intermediate to advanced level of English
Nationality: Nationals of all countries are eligible
Type of visa: Any visa or just ESTA



Application Processing Fees: $205

APEX Foundation’s Application Processing Fee (non-refundable) $50:

  • Processing your program application
  • Processing your payment to the program sponsor
  • Transferring materials and communication between you and your program sponsor until your departure for the USA
  • Responding to your email questions until your departure for the USA
  • Check APEX Foundation Terms & Conditions for more details

The school’s Application Processing Fee (non-refundable) $155:

  • Proves your firm intention to take up the course
Program Fee:
prices in $ per week
  • Tuition for the English for Law course: $810
  • Optional VIP one-on-one class: $100/hr

Prices include:

  • Enrollment on the program
  • Tuition for the chosen course
  • Monitoring and support throughout the placement (24-hour emergency support)
  • Course evaluation and Certificate of Completion
Miscellaneous fees:
various other charges
  • Study Materials: $69 – Includes first set of books, unlimited broadband access, WIFI and student identification card.
  • All bank and similar fees associated with transferring funds, regardless of the direction of such transfer, are always born by the program participant/applicant.
prices in $ per week

Many accommodation options are available. Only prices of the most affordable ones are listed. Check the “How it works” tab for detailed explanation of accommodation options.

Administrative Fee (non-refundable): $85
One-time non-refundable charge for booking the accommodation you selected.

Home Stay Accommodation
Minimum stay for Home Stay accommodation is 2 weeks.

HomeStay Single room + breakfast Double room
New York, Manhattan 490/wk n/a
New York, Queens/Brooklyn 340/wk 225/wk

New York – Student Residence Halls:

  • The De Hirsch Residence at the 92nd Street YMCA: Minimum stay is 28 days. Single Room: 469/wk, Double Room: 395/wk per person.
  • Vanderbilt YMCA/West Side YMCA: Maximum stay is 90 days. Doubles are for two students arriving together. Single Room: 450/wk, Double Room: 350/wk per person
  • Brandon Residence for Women: Single Room: 395/wk

Meal Plans

Meals are NOT included in the price of accommodation, except where specifically listed. However, students may add meal plans to their stay. Meal tickets may be redeemed for food Monday to Friday at local eateries. Tickets are non-refundable. Price in U.S. dollars.

  • Breakfast: 20/wk
  • Lunch: 40/wk
Arrival Transfer
  • Airport Transfer Manhattan $159 – Optional – One-way transfer to or from Manhattan to Newark, LaGuardia, JFK airports.
  • Airport Transfer: Brooklyn/Queens $195 – Optional – One-way transfer to or from Brooklyn/Queens to Newark, LaGuardia, JFK airports.

*It is your responsibility to inform us of your arrival details minimum 14 working days prior to the transfer! Failing this, the transfer may not be provided as requested/paid. Arrival details include: arrival date, arrival airport, the airline, flight number and arrival time.

Cancellations & Refunds
if you have to cancel
  • $205 Application Processing Fee – non refundable, may be applied to booking this course in future, during the same calendar year.
  • $85 Accommodation booking fee – non refundable
  • All other charges are also non-refundable, unless specifically listed below

Program Cancellation:

  • More than 10 days notice: full refund of tuition and study materials fee.
  • Less than 10 days notice: no refund, amount paid may be applied to booking this course in future, during the same calendar year.
  • After classes begin: no refund

Accommodation Cancellation:

  • More than 10 days notice: full refund
  • Less than 10 days notice: no refund
  • After arrival: no refund


  • Cancellations are only accepted in written. The date considered as the date of the cancellation is the date when this form, completed and signed by the program participant was delivered.
  • In the event a refund sent according to the applicant’s instructions is returned by a bank or the postal service as undeliverable or unclaimed, $20 administrative fee plus expenses are charged for each subsequent refund attempt.

Smoking, drinking alcoholic beverages and drug use are not permitted on any of the school’s premises! The school reserves the right to expel (with no credit or refund) students who are caught engaging in such activities on the premises.


In the event of serious or repeated misconduct or violation of school policy, housing policy or U.S. law, the school reserves the right to dismiss a student without any refund for unused classes or fees.

How to Apply

The procedure:
  1. We email you a computer-fillable PDF application form with instructions.
  2. Fill it out, save and email back to us, we will check that it’s done correctly.
  3. If everything is done correctly, we will ask you to send us the hard copy by mail.
  4. Get a $205 check (Traveler’s Check) for the Application Processing Fee and send the entire package to us.
  5. Once your application is accepted you will get instructions for payment of the Program Fee.
  6. We send your materials and payment over to the program sponsor.
  7. If you need visa for the USA, you will receive your I20 form.
  8. Pay the SEVIS fee to the USA Department of Homeland Security (everybody).
  9. Apply for your USA visa, or your online ESTA travel authorization.
  10. Arrange your flight and give us your detailed flight arrival information.
  11. The ideal arrival day is Sunday, not too late in the case you’d need any kind of support.
  12. At about this point, you’ll receive arrival instructions from the school.
  13. After arrival, you will travel to your accommodation.
  14. On Monday morning at 8:15 am, the course will start.

It’s best to apply at least 8 weeks prior to your planned departure. Visa nationals, please check with your local USA embassy how long it will take you to get the visa.


Do I need a visa to participate in this course?

No. For courses under 16 hrs/wk you do not need the F1 student visa.

I am from a Visa Waiver country, do I still  need a visa?

No. For courses under 16 hrs/wk the ESTA online travel authorization is OK.

I am already in the USA on a visa other than F1, can I take this course?

Yes. For courses under 16 hrs/wk you do not need the F1 student visa.

Can I apply with a friend?

Yes. Even groups of friends are welcome!

Can I select a location for my course?

No. This course is only available in New York City at the moment.

I am from – insert your country – can I participate?

Yes. The program is available to applicants from all countries.

Can I work in the USA alongside this course?

Generally no. See the “How it works” tab for possible exceptions.

I am not a student, can I participate?

Yes. This course is opened for everybody.


Questions? Ask below :-) In English, please.

APEX Foundation